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Corporate Portraits in Houston

It’s 2019 and time to revisit your business leadership page for opportunities to gain and maintain a competitive edge with your online business presence.

Whether you are a marketing director or creative director, your mission is to make sure your company’s imagery matches your brand. Your company’s website and quality of your business images communicate to potential clients how you conduct business. Make it a point today and review your business leadership page.  What statement does this page and the images convey?

If you’re tasked to update your company’s website, here are four tips to make sure your business portraits match your brand.

Houston Headshots

  1. Hire a Professional Photographer

Hiring a Professional Photographer can help you rebrand your company’s website in a positive way.

At Michael Carr Photography, we begin our commercial projects with a consultation meeting with the creative stakeholders to discuss the overall vision of your company’s imagery. We recommend that you have a detailed goal in mind and have a clear objective:

– what is the corporate image you want to portray?

– where will the  images be used within the marketing collateral (web, print, both)?

– what format and sizes are required for final images?

– where will the photo sessions take place: corporate headquarters, on-location, in-studio, off-site?

– what type of background is required: basic white, graphite, gray or environmental?

Plan ahead to provide the business requirements and file specifications for the project during the consultation meeting.

  1. Know Your Options

Your company’s imagery should match your brand. That’s why you need to know your portrait options to conform to your corporate branding. At Michael Carr Photography, we offer a wide range of portrait options including:

– location editorial portraits

– traditional corporate portraits in our studio or on location

– location environmental portraits

– color or black and white portraits in our studio or on location

– head and shoulder, ¾ length portraits, or full-length portraits.

We recommend clients invest in business portraits for the whole team to ensure company branding is consistent from executive leadership to board members, and across all marketing collateral and website imagery. View our corporate portrait portfolio online at MichaelCarr.photography.com or call 713-461-2862 to schedule your business portrait session today.

Houston Business Portrait

  1. Stay Consistent

To provide a positive experience for your audience, it is essential to stay consistent with your website images. Consistency and approachability are the biggest factors that create a competitive edge in business.

As you review your website images, consider the following:

– Does your leadership page have corporate consistency regarding background, and branding?

– Are the backgrounds the same, are the images the same size, is the portrait lighting consistent?

– Is the attire consistent: open collar versus coat and tie?

– Are some images taken in-studio and some outdoors?

– Is the posing style consistent: head tilt versus straight on?

– Are the body crops consistent throughout the page ?

– How dated are the corporate images on your website?

Set a standard for your corporate imagery to match your brand. This way, your image updates for new hires or staff changes in the future will remain consistent.

Corporate headshots

  1. Understand the Value of Your Image

While it might be tempting to select a photographer based on price to save a few dollars, it’s best not to damage your business image with amateur photography. Your first impression should connect with your audience and communicate your corporate brand.  Michael Carr Photography will guide your posing, head position, clothing selection and expressions to capture your best look. When you understand the value of your professional image, you’ll understand why it’s not about price but the desired results.

Call Michael Carr Photography today at 713-461-2862 and experience the difference of a brand-focused commercial session.

 

About Michael Carr Photography

Michael Carr is a full-time Professional Photographer located in a commercial office building within the Memorial area (77057) .  For a review of our portfolio, visit our website at www.Michaelcarr.photography or call 713-461-2862 to book your session.

Houston Business Portraits

Houston business portrait photographer, Michael Carr, CPP, recently photographed this doctor and his team here in the studio. Michael consulted with his client, over the phone before the scheduled session. The client wanted to revamp his website and overall image branding on his site, and felt that updated business portraits would help with that. Here are the images and the end result from the in studio business portrait sessions. The Doctor opted to have two looks for his business headshots: one with his lab coat and one look in a suit. By having these two looks, he is able to use the images for speaking engagements as well as professional bios and on marketing collateral. He also opted to have his entire team photographed together as well as individual headshots for each staff member. Now when prospective patients visit his site, they can place a face with a name, and feel a connection with him as well as his staff.

In today’s market, corporate leaders and business professionals are looking for ways to brand themselves and market their services in a different manner than their competition. Executive portraits can help you place a cutting edge on your services vs your competitor and ultimately determine who ends up getting the phone call. Your corporate image speaks volumes about you and your business. In a digital age where searching for services is occurring during all hours of the day, it is key to have your best image forward at all times. This theory applies to not only websites, but also social media apps such as LinkedIn, professional trade sites, and your marketing kit collateral.

A headshot is not just a headshot. It is your personal branding.

Michael Carr Photography is a commercial portrait studio offering professional corporate portraiture for business leaders. Call us today at 713-461-2862 to discuss your business portrait options. Our studio is located near The Galleria area, in Tanglewood, 77057. Business leaders from Bellaire, Tx, West U, River Oaks, Tanglewood, Memorial, Katy and surrounding Houston areas, come to our studio for their business portrait. Michael Carr is one of the few Certified Professional Photographers (CPP) in Houston, TX, that specializes in Business Portraits.

Call 713-461-2862 today to discuss your vision for your professional business headshot or to discuss portrait options. We accept appointments M-F and have a weekly after hours schedule available as well.

Women Portraits in Houston

Houston area professionals are broadening their corporate image from traditional business headshots to casual headshots. Today’s corporate session typically consists of a traditional headshot, a casual headshot and ¾ standing portrait, with a variety of outfits pre-selected. Business leaders are requesting both portrait styles in order to connect with a larger audience. A professional business image for digital marketing is a key element when clients are searching for business services.

People conveying approachable personalities in their profile images are more likely to gain new business. The days of “selfies” and “cut outs” from family photos are a recipe for failure. If your desired audience has put forth the effort of professional portraits, your image should also reflect the same level of polished professionalism. Many executives update their executive portraits regularly and continue to come to us repeatedly for their photography needs.

Michael Carr Photography is a full service studio specializing in traditional business portraits and causal headshots. We understand the ingredients required to successfully produce a polished image. Our studio offers clothing consultations before your session in order to help you properly prepare for your session. You can read more about our clothing tips here. We also have partnered with a few nearby salons for clients to have their hair and makeup professionally applied before the session. You are welcome to come dressed and ready for your portrait session, or you are welcome to use our changing area. Our studio offers many amenities for our clients such as WIFI, phone and Ipad charging areas, and private changing rooms. Our commercial studio is located at Woodway and Chimney Rock, near the Galleria/Tanglewood. View our map here. Call us to discuss your portrait session or to book your session, 713-461-2862.

Houston Professional Business Portraits

Houston professional business portraits by Michael Carr Photography, is available for in studio or location portraits to Houston area professionals. A polished business image is a valuable tool in marketing your visual brand and could be used in a variety of social media platforms, annual reports, and business proposals. Business leaders know the importance of self-promotion and branding. In today’s market, it is common to have a business casual portrait or a ¾ portrait on file as well as a current professional business headshot. The sessions are similar but differ in attire and expressions captured during the session. Many business leaders are rotating their business portraits every 1 to 2 years. These top executives and business leaders are common clients for us and they require updated business images as part of their business portfolio. With today’s digital marketing, maintaining a competitive edge is a crucial. One of the worst things you could do is to never update your business portrait. An up to date business portrait shows your clients that you care about your professional image, which in turn builds their trust in your professional services.

Take the time to look at your business portrait you are currently using, and evaluate it: Does it still look like you? Has your hair style changed? Does it convey your message to your target audience? If your business headshot is over 5 years or does not represent you well, you must consider updating your profile image. Invest in yourself and your marketing.

We invite you to view our business portrait gallery and look at the variety of options for your business portrait. Michael Carr is a full time commercial photographer located in Houston, Texas. His full service studio is centrally located in The Galleria area with quick access to major freeways. Since we are a full service studio, we can handle all phases of your portrait session from the capture phase, retouching and image enhancement phase, and final delivery of your digital business headshot portrait. We often times work with marketing directors and marketing departments to help them create a cohesive image campaign for their offices. Should your company or art director have specific image requests or guidelines, please let us know. We listen and can meet company expectations and guidelines. Contact us and schedule your business portrait today, and visit our site here to learn more about our services: 713-461-2862.

Houston Marketing Business Portrait

Houston marketing business portrait photographer, Michael Carr, recently photographed Terry for his new business website and his new national marketing campaign. On the day of his session, our client brought in a concept layout provided by his web designer for Michael to use as inspiration for the client’s business portrait. The graphic design director wanted the photographer to be able to visualize the direction the client’s new website campaign. After a brief portrait consultation before the session, we agreed on casual business attire combined with an interactive welcoming expression for his portrait. The format for the client’s new marketing collateral and website imagery design lead this final image to be a horizontal headshot portrait on a solid white background. After a few quick previews we all knew we had the portrait image Terry and team had envisioned. The art director loved this image. This new headshot image for this client’s website and marketing campaign is helping to propel his business on a national level.

Michael Carr is a full time commercial photographer located in Houston, Texas. His full service studio is centrally located in The Galleria area with quick access to major freeways. Since we are a full service studio, we can handle all phases of your portrait session from the capture phase, retouching and image enhancement phase, and final delivery of your digital business headshot portrait. We often times work with marketing directors and marketing departments to help them create a cohesive image campaign for their offices. Should your company or art director have specific image requests or guidelines, please let us know. We listen and can meet company expectations and guidelines. Call 713-461-2862 to contact us and schedule your business portrait today, and visit our site here to learn more about our services.