With a competitive real estate market and an abundance of realtors on the playing field, individual realtors need to separate themselves from the masses. Digital image and brand marketing both play a major role in today’s online presentation. From visual design and imagery to website content and visual communication, all of these topics are critical factors to consider when evaluating your online presence.
The bar has been raised from “self taken or selfie” pictures to the expectation of having a polished professional business portrait for your profile picture. The real estate market is saturated with agents so you need to ask yourself: What makes you different when there are only a few seconds of a first impression encounter?
Visual communication is critical. Marketing yourself effectively and separating yourself from others can be a quick fix. If you seek and cater to high-end clients then you must present yourself in such a manner that reflects your target market. You must evaluate your online presence and your website and insure you have a polished professional business headshot. Some higher end real estate agents not only have an in studio business portrait, but also have us go on location to one of their higher end listings and have us photograph an environmental business portrait as well. By doing this, realtors have a portfolio of options of business portraits for their marketing campaigns. The real estate market has its own unique style of branding. Create a business image or a brand that reflects your personality.
To discuss your business headshots and options for your business portraits, call the studio at 713-461-2862. We can help you formulate your plan for your headshot images to stand out from the masses. You can view our portfolio here. Our studio is conveniently located near the Galleria area, and close to 610, I-10 and 59, so there is easy access from those freeways.